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"? ??' ?'??'? :???'" (?)    "? ? ?'??'? :???'" (D)

'? ?'??? ?'??'?? "? ??' ?'??'? :???' ? ? ?'??'? :???'" +??' '??'?, '.?. '??? ?'??'?? (D). ('?' ''?'???'? ???' ?'?? ???????: "? ??' ? ? ?'??'? :???'"). ??? ?+???, ?:??? ?+'???? ??'?' ??? ?, ??:??? ? ????'?? ???'?'?'???%? '?????? '??? - ????R????:

    ???????? ???: ?'??'??? ? ' ?'?'?? '?? ?'??'??, ??'??? ?'??? '??? '?'??? '???, ???? ?'??' ?+ ?'??'??? ? '.

???????? ?'??'??? ? ' ?' ?+???: A & B. -?? & - ?????' - ''?? ?? ??'???? "and" (????' Procter & Gamble ' Wash & Go?). ?'? ??'?'?? ?+??? ? /\ '. ?????, ?'? ??'???', ???' ????'? ?'.
????'? ??????? ??' +''? ???? ? ?? '+'' ?'????', ? ??'???? ?'? ????? ''?: ?????': ?+???? ??? ?'????' ?:???': ?'??'??? ? ' ?'?? ???'?'?'???% ?? ?'????' ??????? ? & ':

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????'? ??????? ???: ?'??'??? ?'?'???'? ?+??? ??????'???'?? ? '?+? ????? ?'? ???'?'??%:: ???????? ?1 & A2 & A3 &...& AN ?'?? '??? '?'??? '???, ???? ?'??' ?? ?'??'??? ?1, A2, A3, ...AN (, ?'???''???, '??, ???? '??? :?'? +' ???? ?': ?'??'???).

' ??????? ?'? ??????? ???'?'?'??' ? '?'??? ??? "", ?? ???? ??' ?+???'', ?????, ???? "" ' "??", " '?", "???? '???" '.?.

-?'???:

????' ????' ?'???? '???? ??????? ???: ' ????'??: ?'??'???.

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''?????? ?.?. ?.'., 2009-2011

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